“A Leader’s Odyssey: Creating Value through X-factor Collaboration” With Aprill Baughns

Today, industries have more shared and interdependent responsibilities impacting resource management, digital transformation, and tech management². As a result, business leaders experience challenges to initiative scalability and effectiveness¹. It’s time to think differently about Marketing. Savvy C-Suite leaders embed their internal and external capabilities to support business goals. When business leaders aren’t leveraging their functions in this manner, they are missing the “X” factor: cross-functional collaboration. Capturing Effective cross-functional value more than doubles your odds of transformation success and value add