This is a GIODN Special Event from September 2021 with consulting and quality professional Frank Voehl. The increasing need for growth and change provides a great deal of opportunity for businesses. Nearly half of Americans agree that growth in technology has been the biggest improvement to life in the past 50 years. As a result, companies that embrace innovation have had a sizable advantage in ultimately meeting the demands of their customers. Simply put, companies cannot afford to stay afloat if they do not embrace innovation and change. The presentation contains three critical factors on the importance of innovation for the OD professional.