GIODN Official Blog
Creativity is no longer “thinking out of the box”. It IS the box now!
- December 15, 2021
- Posted by: Dr. Cindy Banyai
- Category: Thoughts
By Dr. Bob Preziosi
If you turn and look away for a second, duck! Something else is probably heading straight for you. Guess what? It is something new or different that probably requires a different thinking. How do we get this going? You guessed correctly!
It is time for creativity.
I will share useful information and tools from my experience training executives and managers on how to nurture the creative process in many organizations. Those companies include Citrix and JM Family Enterprises (the largest Toyota distributor in the world).
In this first of a series of creativity blogs, let us consider what “creativity” is all about. Creativity is about generating ideas or possible answers to a specific opportunity, question, problem or issue.
The three key components of creativity are:
Shake off established expectations and use many more different approaches than the normal approach.
Produce clever, unique and unusual responses.
Expand, elaborate, develop and add details to the ideas generated.
Current opportunities in our culture include:
How to rearrange office space to meet the new social distancing and Covid-19 prevention guidelines.
How to build and maintain superior customer relations with top customers as we cut our traveling in half.
How to build and sustain employee loyalty during this pandemic.
Next, we involve our best experts and colleagues to move through these steps:
Restate the problem or opportunity.
Gain agreement to that statement from all stakeholders.
Gather information about the problem or opportunity.
Add detail to the information.
Brainstorm ideas in the context of our “three key components of creativity.”
Get away from it for at least a half day to refresh your energy.
Choose an answer or option.
Evaluate the answer (* see below)
Agree to an approach.
*Evaluate the Answer in various ways:
a. Are there any faults or limitations?
b. Are there any variations?
c. Are we sure it will work in actual practice?
d. Are there any problems the idea might create?
e. Can we expect the results we want?
f. Will this fulfill the need we expect?
g. Will the implementation be simple or not?
h. Will the users be accepting or resisting?
i. What will make acceptance of the idea easy?
j. What will make acceptance of the idea difficult?
k. When can we get started?