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Aug 8

“A Leader’s Odyssey: Creating Value Through X-Factor Collaboration” with Aprill Baughns

August 8 @ 1:00 pm - 2:00 pm EDT

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Today, industries have more shared and interdependent responsibilities impacting resource management, digital transformation, and tech management2. As a result, business leaders experience challenges to initiative scalability and effectiveness1. It’s time to think differently about Marketing. Savvy C-Suite leaders embed their internal and external capabilities to support business goals. When business leaders aren’t leveraging their functions in this manner, they are missing the “X” factor: cross-functional collaboration. Capturing Effective cross-functional value more than doubles your odds of transformation success and value add1.

To achieve this feat, leaders must actively gauge and manage the delta between business personas and functional departments1. This collaborative value not only yields improved initiative adoption but also increases solution enablement visibility (perceived value)3.

Genius leaders are harnessing the synergies between other departments and functions, making effective collaboration a crucial ingredient for achieving operational excellence while reinforcing value. Exploring cross-functional synergies within your organization can additionally result in positive strategic and delivery outcomes like improved product quality, faster speed to market, reduced operating costs, increased innovation, employee retention, and improved customer experience2.

Expand internal perceived and demonstrated value by harnessing the “X” factor. Reinforce value while becoming a successful delivery partner for critical, internal blue-chip initiatives. Demonstrate necessity not only for immediate benefits within the digital market space, but also for enterprise evolution towards improved business agility.

Meet this challenge head-on as you are guided with recommendations for improved cross-functional collaboration and operational effectiveness. In this session, we will:

  • Define tenets of effective cross-functional collaboration
  • Identify key barriers to effective cross-functional collaboration.
  • Evaluate scalability for the right-size solutions for your organization.
  • Introduce internal engagement criteria that bring growth and innovation to the forefront.
  • Create key cross-functional buy-in strategies.


[1] 2022 The Right Stakeholder Mix for Efficient Organization Redesign

[2] 2022 Rethink Marketing’s Organizational Structure and Responsibilities

[3] Peter Senge, The Fifth Discipline: The Art & Practice of The Learning Organization (New York: Doubleday, 2006). ng Value Through Effective Collaboration.

Aprill Baughns Bio:

Aprill Baughns analyzes marketing and communication’s organizational structure, development, transformation and effectiveness trends, resulting in scalable, actionable solutions. With experience spanning a vast array of unique industries, she partners with Gartner clients to provide outcome-oriented, human-centric solutions. She is passionate about change, transformation, talent,  and employee experience. Her motto is: “While others may focus on not breaking the business, my job is to ensure that employees are not broken while not breaking the business.”

Ms. Baughns’ areas of expertise include: Organizational Transformation, Agile Leadership and Scaling methodologies, Corporate Program Management, Integrated Business Design/Redesign, Cross-functional Team Leadership, Cloud Delivery and Business Readiness, Systems & Design Thinking, Culture Transformation & Strategic Alignment, Enterprise and Functional Project Management, Organizational Development & Design, In-depth Marketing Analysis, Business Innovation, Process Improvement and simplification, Systems Thinking, Program Management as a Service (PMaaS), Transformation Management as a Service (TMaaS), Organizational Change Management/Adoption, Portfolio Management, Earned Value Management, Leadership Development and Coaching, People Analytics, Operational Modeling, Talent Management (Definition, Skilling, Reskilling, Upskilling), and Team Dynamics.

Top 5 Issues I Help Clients Address:

  1. How can I improve Marketing and/or Communications’ cross-functional and internal team collaboration?
  2. Is restructuring the best way to improve Marketing’s and/or Communications’ value? What should it look like??
  3. How do I build a combined Marketing and Communications function successfully?
  4. How can Marketing and/or Communications become a more strategic function?
  5. How do I set up agile methodologies to succeed in the Marketing and/or Communications’ function?

Available Research:

  1. Strategic Prioritization Frameworks for Communications;
  2. Strategic Prioritization Frameworks for Marketing Operations
  1. How CMOs Can Recognize Barriers to Cross-Functional Collaboration
  2. AI Opportunity Amid Talent Turmoil: 2023 Marketing Talent Survey
  3. Quick Answer: How CMOs Can Sustain Cross-Functional Collaboration
  1. Podcast: Inside the Mind of Your Marketing Talent


August 8
1:00 pm - 2:00 pm EDT
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