GIODN is pleased to welcome Jack Phillips for this very special speaking event. In today’s challenging economic climate, the best way to gain support, respect, and funding is to show the business impact and ROI of your OD projects and programs. For costly, high-profile, and strategic programs, calculating the financial ROI—along with other levels of data—makes a convincing profile of success, satisfying all the stakeholders, including top executives and chief financial officers. This session will present a proven way to design an OD project to deliver impact, calculate ROI, and use the results to maintain or enhance the OD budget.
After attending this session, participants should be able to:
1. Identify the types of data executives need from OD projects.
2. Align OD projects to the business.
3. Follow the steps to calculate the ROI.
4. Use the results from OD projects to influence the OD budget.
Participants in this session will receive a handout, resources, case studies, job aids, and a chapter from Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI by Patricia Pulliam Phillips, Jack J. Phillips, and Lizette Zuniga (ASTD Press, 2013).
Jack J. Phillips, Ph.D., Chairman, ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 75 books, he conducts workshops and presents at conferences globally. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine. He has been interviewed by several television programs, including CNN.