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Dec 12

Secrets of Influence – “Portable Power” for the 21st Century

December 12, 2018 @ 9:00 am - 10:00 am EST


The new business environment and the changing nature of organization cultures have created new challenges and demands for the manager, the entrepreneur, the technical professional, the salesperson, the staff employee. Dynamic organizational structures, competitive enterprises in the marketplace and the multiple roles an individual often has within an organization all highlight his/her need to communicate across departmental, functional and organizational structural lines. A recent article in the Harvard Business Review states : “To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position”.

Sometimes it seems as if today’s “winners” have some  kind of magic going for them.  They always seem to make just the right impression – even with difficult people – and get exactly what they want. But the ability to persuade others is not a magical gift bestowed on a lucky few.  It’s a set of practical skills anyone can learn, practice and master.

Find out from an expert, Elaina Zuker, author of the best–selling book, ‘”The Seven Secrets of Influence”, how you can learn the effective use of influence – a “must” in today’s unpredictable business climate.  Elaina will share her own theory of Influence and   how to apply these simple, but powerful ideas in your everyday personal and business relationships.

You’ll get some  valuable insights into your own “Influence Styles”, as well as those of others, as this international consultant, author and businesswoman reveals her “secrets” to you, and  shows you how you can acquire the “magic” skills of high-achievers in your field.

At the end of the session, you will have:

  1. Awareness  of Influence as a key issue for success
  2. Insight into  your Personal Influence Profile
  3. Knowledge of  Influence Theory
  4. Ideas for  applying  Influence strategies

About Elaina Zuker

Elaina Zuker is the President of Elaina Zuker Associates, a management training and consulting firm in Montreal. A seasoned businesswoman, educator, author and consultant, Ms. Zuker’s clients  have included Fortune 500 corporations such as At&T, American Express, IBM, Ogilvy & Mather, Bank of America,  The Sheraton Corporation, Syntex Corporation and dozens of others. Ms. Zuker holds a B.A. in Psychology, an M.A. in Management/ Organizational Development and is the recipient of the Alumni Achievement Award from NYU Polytechnic University. She also earned a Ph.D from the School of Hard Knocks in New York City. She is the author of six books, on leadership,  management  and communication. Her best-selling  (150,000) book, “The Seven Secrets of Influence” a recent Main Selection for the Business Week Book Club, has been translated into four languages. Her  unique “Secrets of Influence ™ “ theory and program were developed from her business experience in Sales, Advertising and Marketing; over her career, she has sold millions of dollars in products and services. Her latest   book, “A Swift Kick in the Can’ts – the New Peer Mentor Model for Success Now””  is now available as an ebook  and in paperback.

Session Date : Dec 12th, 2018

Timeslot : 9 am to 10 am EST

Fee : Free for Members and $25 for Non members









December 12, 2018
9:00 am - 10:00 am EST
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